The problem with B2B marketing: Misaligned measurement is stifling innovation | MarTech
Briefly

from MarTech9 months ago
B2B marketing faces systemic issues with creativity and effectiveness due to measurement primarily by MQLs, not focusing on advertising impact.
MarTechhttps://martech.org/the-problem-with-b2b-marketing-misaligned-measurement-is-stifling-innovation/
Marketing's overemphasis on MQLs leads to a disconnect between advertising effectiveness and outcomes, with a focus on sourced pipeline and limited influence recognition.
MarTechhttps://martech.org/the-problem-with-b2b-marketing-misaligned-measurement-is-stifling-innovation/
Read at MarTech
#b2b-marketing #mql-measurement #advertising-effectiveness #marketing-challenges
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