Digital advertising generates $700 billion, yet operates in a largely unregulated space, leaving brands and consumers vulnerable to scams and manipulations.
Currently, Google does not offer transparency in ad placements, leading to potential mismatches between brands' values and the websites_ads appear on.
Regulations are beginning to emerge in 2025, aiming to protect brands by providing legal support, ad data transparency, and automatic fraud refunds.
The Online Harms Act in Canada seeks to criminalize the monetization of illegal content, reflecting a push for accountability within digital advertising.
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