"Digital analytics have become a key transformer of the marketing landscape, allowing brands to produce more targeted and personalized campaigns to reach the audience they're looking for."
"Today, digital advertising spend in China is estimated to be growing towards $199.4bn, reaching countless consumers and democratizing the ad space to benefit both buyers and sellers."
"Before data analytics emerged as the cornerstone of modern marketing strategies, many advertising strategies were often a shot in the dark."
"Now, brands are handed a treasure trove of consumer behavior insights about their target audience, allowing them to reach the right consumers much more quickly."
Collection
[
|
...
]