The most significant outcome of modern post-industrialism is the increased interdependencies of our environmental, social, and economic systems. A healthy business ecosystem relies on a thriving planet and strong communities.
Too many brand strategists remain devoted to the tools of the past. The venerated brand pyramid often fails to capture the fluidity and interconnectedness required in contemporary brand building.
The leaders I work with want tangible and relatable insight into their strategy and a more responsive way to navigate the complexities of modern markets: A North Star with real-world application.
Instead of pyramids, I deploy an approach I call the Four Gears, designed to fortify the business mission, create momentum, and drive differentiated success.
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