Consumers engage with retail ads that convey a rational message; successful campaigns have clarity, longevity, and a well-evolved message.
Most impactful retail ads extensively use product demonstrations to showcase brand benefits.
Pharma and healthcare retailers focus on value beyond price, aiming for lifetime value through convenience, experiences, purpose, and alignment with personal values.
Specsavers' success lies in its 20-year-old 'Should've...' tagline, using humor to create a lasting connection with consumers and positioning the brand as the hero.
#retail-advertising #brand-strategy #product-demonstrations #pharma-and-healthcare-retailers #consumer-engagement
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