Indian film star Ayushmann Khurrana features in a campaign combining popular Netflix shows like Squid Game with KitKat. The partnership aims to provide consumers with the 'Ultimate Break.'
Partnerships like this offer brand visibility across a large audience and help integrate brands with popular cultural content. It's a win-win for both Netflix and KitKat.
Launching in India in 2016, Netflix aims to engage with the diverse Indian market through collaborations like the 'Ultimate Break' campaign with KitKat.
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