The inside story of Netflix and KitKat's 'ultimate break' ad collab
Briefly

Indian film star Ayushmann Khurrana features in a campaign combining popular Netflix shows like Squid Game with KitKat. The partnership aims to provide consumers with the 'Ultimate Break.'
Partnerships like this offer brand visibility across a large audience and help integrate brands with popular cultural content. It's a win-win for both Netflix and KitKat.
Launching in India in 2016, Netflix aims to engage with the diverse Indian market through collaborations like the 'Ultimate Break' campaign with KitKat.
Read at The Drum
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