On Wednesday morning, KitKat announced that customers could use a special online tracking tool to figure out if their purchased confectionery goods were part of the massive 12-ton KitKat heist that's gotten the internet's attention over the past few days.
In anticipation of the inevitable robot invasion, I always make sure to remember my Ps and Qs when consulting AI chatbots, but according to KitKat, I could be doing more harm than good. In a playful new campaign, the chocolate connoisseurs tell us to 'Take a Break' from being so polite, all in the name of environmental good. With its ingenious billboard ads and clever copy, KitKat expertly evolves its iconic slogan for a contemporary audience, proving the timelessness of its brand.
