KitKat just gave us permission to be rude to AI

"In anticipation of the inevitable robot invasion, I always make sure to remember my Ps and Qs when consulting AI chatbots, but according to KitKat, I could be doing more harm than good. In a playful new campaign, the chocolate connoisseurs tell us to 'Take a Break' from being so polite, all in the name of environmental good. With its ingenious billboard ads and clever copy, KitKat expertly evolves its iconic slogan for a contemporary audience, proving the timelessness of its brand."

"In order to prevent unnecessary energy usage, the ads encourage fans to 'Take a Break' from polite routine to save the environment. In its ingenious billboard ad, KitKat censors unneeded niceties with its signature chocolate treat, explaining that "AI is using more energy than you'd expect" to process politeness. Instead, the brand calls "not so nicely" for Canadian's to stop with the manners."

KitKat launched the 'Break from Politeness' campaign in Canada, encouraging people to abandon unnecessary courtesy when interacting with AI to reduce energy consumption. The campaign uses billboard ads that censor polite phrases with KitKat bars and copy explaining that AI consumes more energy processing niceties. The work was created with independent agency Courage and adapts KitKat's iconic 'Take a Break' slogan for a contemporary, environmentally conscious message. The tone remains cheeky and light, avoiding preachiness or corporate soullessness while positioning the brand within the AI conversation and promoting energy-saving behavior.

Read at Creative Bloq