Over the past three years, I've written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I've witnessed more and more brands investing not just in new content, but in content optimization.
To refresh your content, follow this step-by-step guide to content optimization. I've compiled my knowledge from years of optimizing content as a writer and strategist to start you down the road to success.
First, your content may have missed expectations and isn't performing as you hoped. You can correct for this by optimizing it for new keywords or changing algorithm preferences, like E-E-A-T.
By our own analysis at HubSpot, we found a drop in performance for content more than 571 days old. If your content is approaching two years old, it's time for an update.
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