The hashtag #TikTokMadeMeBuyIt has surpassed 129 billion views, highlighting the strong influence of social media on consumer purchasing behavior, particularly among Gen Z.
TikTok's seamless shopping experience, which combines live streams with direct purchases, has shifted Gen Z's shopping habits significantly, as over two-thirds are likely to buy within the app.
The integration of the TikTok Shop into user feeds has transformed the For You Page into a continuous promotional space, resembling a scrolling infomercial rather than a social experience.
As platforms like TikTok shift towards social commerce, they risk losing the original essence of connection that attracted users, potentially alienating them in the process.
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