The Expert Marketing Clinic: 7 key questions every B2B marketer is asking
Briefly

"Marketing has to speak the language of the boardroom - showing how it drives revenue and outcomes, not just impressions and clicks."
"It's about visibility. Once leadership sees how marketing aligns with strategic goals, they start knocking on your door."
"Data, benchmarks and patience - it's about showing, not telling, how every penny spent translates into growth."
"It starts with a common language and shared metrics - aligning teams around the same outcomes."
Read at The Drum
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