The transformative potential of AI is akin to the internet or television - it can change everything, but only if we understand how to creatively engage with it.
Creativity is the engine of brand value. Engage, inspire, persuade, and promote. Building belief around a brand is crucial over mere promotion.
Algorithms prioritize promotion over persuasion. Engage with the art of persuasion. Branding is about belief and value, not just the product itself.
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