"As the gaming industry continues to evolve, studios are grappling with pivotal decisions about their next steps, emphasizing integrated marketing strategies over traditional development-first approaches."
"In 2024, US app developers spent a record-high $12.2bn on user acquisition, accounting for nearly 40% of the global ad spend, highlighting the industry's competitiveness."
"Data from AppsFlyer's 2024 State of Gaming App Marketing Report reveals that hybrid monetization models are thriving as developers adapt to the changes in the market."
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