The Drum
Briefly

from The Drum11 months ago
Currently, 9.1 million ethnic minorities are living in the UK and make up 80% of population growth, making it increasingly important that these communities are not overlooked in marketing campaigns.
The Drumhttps://www.thedrum.com/open-mic/the-power-of-ethnic-influencers-for-brands
Utilizing the right smaller influencers with a smaller following makes influencer marketing more accessible and easier to target specific audiences, especially for smaller brands.
The Drumhttps://www.thedrum.com/open-mic/the-power-of-ethnic-influencers-for-brands
Read at The Drum
#ethnic-marketing #influencer-campaigns #targeted-marketing #brand-awareness #influencer-selection
[
|
]