With a global audience of more than 3 billion players, gaming continues to thrive, sustaining the growth experienced during recent international lockdowns with new and existing audiences that are continuing to seek immersive virtual experiences.
With such a diverse global audience, a focus on understanding becomes paramount for brands seeking to explore the medium. By defining personas, identifying key passion points and evaluating motivations, brands can target, reach and ultimately en
#gaming-industry #in-game-advertising #global-audience #brand-engagement #targeting-diverse-audiences
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