As inflation drives shoppers to seek cheaper alternatives, retailers like CVS, Target, and Walmart are heavily investing in their private-label brands. A report from the Private Label Manufacturers Association reveals that private-label goods made up 25% of all grocery products sold in the U.S. last year, with sales surpassing $270 billion in 2024. This shift has transformed store-branded products into appealing, designer-like offerings, expanding their reach to higher-income consumers. Notably, Target's Up&Up brand has seen a refresh with new designs, while Walmart's Bettergoods aims to capture the affluent market with vibrant, quality-focused packaging.
Private-label products have dramatically transformed their image, as retailers invest in design-forward packaging that appeals to a broader consumer base, including higher-income shoppers.
Retailers' private-label sales reached a record $270 billion in 2024, with one in four grocery products sold being store-branded, showcasing a significant shift in consumer behavior.
Target's refreshed Up&Up brand demonstrates a strategic investment in packaging and product quality, aiming to maintain relevancy and appeal amidst heightened competition in the private label sector.
Walmart's introduction of the Bettergoods brand reflects the growing trend where high-income consumers are opting for private-label products, highlighting changing shopping habits amid ongoing inflation.
Collection
[
|
...
]