"Omni-channel is inherently fragmented - screens, devices, platforms, and media channels are created in isolation and exist in silos. Many advertisers aim to conduct 1:1 targeting across media channels, and the reality is they are not designed to work that way."
"The opportunity lies in geo data - specifically first-party viewership data analysed at a postcode level that work as a common denominator across media channels. We bring TV data and postcodes together to identify TV viewership consumption, behaviour, and ad exposure at a granular household level."
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