The average attention span has drastically dropped—from two and a half minutes in 2004 to just 47 seconds in 2024, reflecting social media's impact on focus.
YouTube ambient videos are increasingly popular, providing a soothing backdrop for work and study, allowing listeners to engage with content without requiring full focus.
Channels like Lofi Girl and Relaxing Jazz Piano attract large audiences, with their long streams becoming a background soundscape rather than a visual focus.
As people multitask with many browser tabs open, the ambient videos play in the background, creating an immersive environment that enhances productivity and relaxation.
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