HubSpot's Blog team recognized the need for a cohesive content strategy, realizing they had become too siloed in their approach. By launching the Media Narratives Program, they aimed to effectively distribute original research across various channels, catering to the diverse preferences of their audience. The initiative stemmed from their audience's clear interest in data-driven content, which generated over 1.4 million views in its first year. This new strategy not only fosters collaboration among teams but also optimizes audience engagement across platforms.
The transformation of HubSpot's blog strategy shifted from siloed content creation to a dynamic multi-channel storytelling approach, enhancing audience reach and engagement.
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