"As consumers get used to purchasing in that format, as sellers start to build better businesses around it and then unlock really good inventory around it, adoption is just going to continue to increase," Whatnot CEO Grant LaFontaine told Business Insider."
"Whatnot said it crossed $3 billion in livestream sales last year, roughly double what it pulled in for 2023."
"Launched in 2019, Whatnot was an early entrant in the US in the live shopping category...The category has recently picked up steam in the US, driven in part by the popularity of TikTok Shop."
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