'If this is what they call premium, I'm genuinely quite concerned.' Cheong's sharp commentary on the quality of well-known brands illustrates her commitment to highlighting discrepancies in fashion.
'We can't keep going for style over substance.' Cheong emphasizes the importance of understanding clothing quality, urging consumers to consider care labels like food ingredients.
'I'm not a purist, she says, because I don't believe shame is an effective tool of change.' Her approach encourages responsible shopping without shaming choices, aiming for a more informed consumer base.
'It felt like a little bit of a girls' school, she says.' Cheong reflects on the toxic environment within the fashion influencer community that ultimately led her to reevaluate her career.
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