Kylie Jenner was crowned the most impactful influencer for Spring/Summer 2025, generating over $20 million in earned media value through just three fashion season appearances.
Her appearance at Coperni's Disneyland show drove 66% of the brand's total media impact value, illustrating the significant influence she has on fashion.
Coperni's co-founders highlighted Jenner's risk-taking and innovative spirit as key traits that align with their brand, enhancing their collaboration and its success.
The virality of Jenner's appearances, including a video that garnered nearly 18 million views in one day, underscores her ability to captivate and engage audiences.
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