Britain's fashion brands, like Rixo, Hunza G, and Me+Em, are eyeing the United States for business growth despite challenges faced by other brands due to market diversity and competition.
Hunza G, Rixo, and Me+Em, popular London brands, saw increased online interest from Americans during the pandemic and are now expanding to physical stores in the US.
Hunza G, a revived 1980s label known for tight dresses worn by celebrities like Whitney Houston and Julia Roberts, gained new life in 2015 under the creative director, Georgiana Huddart.
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