#british-brands

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www.nytimes.com
1 month ago
Marketing

The British (Fashion Brands) Are Coming!

British brands like Rixo, Hunza G, and Me+Em are expanding to the US, aiming to increase sales despite past failures by other British brands due to market differences.
Cultish London brands like Hunza G, Rixo, and Me+Em are gaining popularity in the US through online presence and are now setting up physical stores on the East and West Coasts. [ more ]
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