The Briefing: Navigating the Legal Risks for Brands in Social Media Marketing - Part 1
Briefly

In the world of influencer marketing, the most valuable asset is the influencer's personal brand. How they achieve that brand and the distribution of it is typically what's covered in an agreement.
One of the biggest areas of risk in influencer marketing is intellectual property infringement. That's usually where most of the disputes occur in this space.
Read at The IP Law Blog
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