"During the Black Friday NFL game, we saw unexpected demand from advertisers, with over 40% being new to the NFL advertising space, demonstrating the unique audience Prime Video attracted."
"Black Friday viewers are not your average NFL audience; 24% of those who watched the Miami Dolphins vs. New York Jets had never tuned into Thursday Night Football before."
"Engagement with interactive ads on Black Friday was over 250% higher than the average game week, showing the effectiveness of shoppable deals on that day."
"Brands that advertised during the Black Friday game experienced a 48% increase in search engagement rates compared to typical regular season ads, which underscores the impact of the event."
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