"According to the latest Best Global Brands Report, the cumulative worth of the world's 100 most valuable brands has more than tripled since Interbrand published its first ranking in 2000. Despite this growth, Gonzalo Brujó suggests that, with the right strategy, these brands could have been worth $6.9tn collectively, highlighting a missed potential of $3.5tn. This underscores the significance of implementing a well-rounded marketing approach that balances immediate sales with long-term brand growth."
"Gonzalo emphasized the need for brands to merge marketing strategies, saying, 'Companies are looking for all performance marketing. They are really concentrated on how I can sell today, today, today. What we recommend is that brands need to combine marketing strategies. It is about performance marketing, but it is also about how they can build their brand in the long run.' This indicates a shift from short-term sales focus to sustainable brand development."
"Ferrari emerged as the biggest climber in the 2024 rankings, attributed to its diversification strategy. Gonzalo noted that 'Companies that are investing in different categories, this year, had an increase of 6% versus the companies that are just working in a single category.' This suggests that successful brands adapt and expand into new areas to drive growth, contrary to those that stay within a limited scope."
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