The Big Question: What is the secret to being the world's best brand?Many leading brands missed out on $200bn in potential revenue due to inadequate marketing strategies.
Growth at what cost: The world's 100 most valuable brands have missed out on $3.5 trillion of value creation since 2000, reveals Interbrand's Best Global Brands ReportLong-term brand investment is crucial for maximizing brand value.Immediate financial strategies can jeopardize future brand potential.Apple’s cautious approach to AI supports its long-term brand trust.