The National Retail Federation anticipates a 2.5% to 3.5% increase in holiday spending for 2024, driven by changing consumer behaviors and digital shopping reliance.
According to Salesforce, mobile phones accounted for 79% of e-commerce traffic during Cyber Week in 2023, underscoring the need for a mobile-centric marketing approach.
Brands must optimize their websites for mobile to reduce bounce rates, ensuring quick load times and easy navigation for users seeking quick deals.
Leveraging AI for personalized shopping experiences allows businesses to create tailored marketing strategies, enhancing engagement with consumers during the holiday season.
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