The Best Advice At The IAB Connected Commerce Summit: Don't Annoy Your Customer | AdExchanger
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from AdExchanger4 months ago
At the IAB's Connected Commerce Summit, the crucial takeaway emphasized was understanding consumer behavior, as excessive retail media can alienate shoppers.
AdExchangerhttps://www.adexchanger.com/event-coverage/the-best-advice-at-the-iab-connected-commerce-summit-dont-annoy-your-customer/
Marlow Nickell stated, 'The journey in a store is to buy and discover new products. Ads need to support that experience rather than interrupt it.'
AdExchangerhttps://www.adexchanger.com/event-coverage/the-best-advice-at-the-iab-connected-commerce-summit-dont-annoy-your-customer/
Lauren Lavin remarked, 'Nobody desires to enter a store with the distraction of Times Square billboards; effective ads should enhance, not overwhelm.'
AdExchangerhttps://www.adexchanger.com/event-coverage/the-best-advice-at-the-iab-connected-commerce-summit-dont-annoy-your-customer/
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