"Viral trends have played a major role in defining the specific brands, styles, and aesthetics that students are excited about," said Brittany Steiger, a retail and e-commerce analyst from Mintel.
"While brands like Lululemon, Nike, and Stanley have long been popular with Gen Z, competing brands such as Gold Hinge, Hoka, and Owala are also gaining traction," Steiger said.
The Lululemon New Crew Backpack is a standout choice for Gen Z, priced at $98 and appearing frequently in TikTok back-to-school hauls.
The OFFLINE By Aerie Real Me Crossover Flowy Short at $54.95 is another essential item that many students are excited to add to their wardrobe this school year.
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