The attention Olympics: How brands can win gold capturing consumer attention using OOH
Briefly

from The Drum6 months ago
Brands who combine real-life activations with digital experiences create a powerful blend of authenticity, surprise, and craft, engaging audiences positively.
The Drumhttps://www.thedrum.com/open-mic/the-attention-olympics-how-brands-can-win-gold-capturing-consumer-attention-using-ooh
In OOH advertising, the goal is to create unique, shareable experiences that immerse the audience briefly, forging emotional connections and cutting through the noise.
The Drumhttps://www.thedrum.com/open-mic/the-attention-olympics-how-brands-can-win-gold-capturing-consumer-attention-using-ooh
OOH is effective in delivering one-off, entertaining encounters that grab attention, aided by the ability to make real-time adjustments for relevance and results.
The Drumhttps://www.thedrum.com/open-mic/the-attention-olympics-how-brands-can-win-gold-capturing-consumer-attention-using-ooh
Read at The Drum
#ooh-advertising #digital-experiences #brand-engagement #authenticity #audience-connection
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