The Assembly CEO Valerie Davis on what brands can learn from US political campaigns
Briefly

Political advertising impacts all media for all clients, not just during election cycles but across all marketing efforts.
We've built dashboards and technology that allow us to track not just how candidates are performing but how market sentiments are shifting, almost in real-time.
Brands must be strategic about when and where to place their ads to avoid being overshadowed or, worse, inadvertently aligning with a political message that could alienate part of their audience.
Read at The Drum
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