The A.I. Influencer Ads Are Coming
Briefly

TikTok introduces tools allowing brands to create ads with AI-generated avatars resembling real people. Two avatar types: stock avatars created from videos of paid actors and customizable ones resembling specific creators.
Brands can customize avatars for different settings and make them speak multiple languages using a dubbing tool. The new tools aim to enhance human imagination and creativity, not replace it.
AI in TikTok can help creators work more efficiently and produce more content without losing creativity. It assists in getting started and guides the process, leaving room for personal touch.
Read at www.nytimes.com
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