"The app I'm talking about is Threads, which is rolling out ads to all Threads users globally starting next week. The platform, which is somewhat of a safe haven for advertisers, at least when compared to X, will leverage its 400 million+ monthly active users to rake in cold, hard cash. The development follows the initial rollout of ads on Threads to advertisers last spring."
"It's worth noting that this development doesn't mean your Threads feed will be full of ads starting next week. The tech giant made it clear that the ad rollout will be very gradual, "with ad delivery initially remaining low" for the coming months. Once fully deployed, users can expect to see static and video ads in 4:5 aspect ratio, carousel format, app ads, and more."
Threads will roll out ads to all users globally next week, building on an initial advertiser rollout last spring. The ad experience will mirror Facebook and Instagram, allowing advertisers already on those platforms to add Threads to campaigns easily. The rollout will be gradual, with ad delivery remaining low for months, so feeds will not immediately flood with ads. Once fully deployed, formats will include static and 4:5 video ads, carousel, app ads, and more. Meta will offer third-party verification through Meta Business Partners to audit ad placements and address concerns about ads appearing next to sensitive content.
Read at Android Police
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