LinkedIn stands out as a top choice for many coaches and consultants. Edward Frank Morris, CEO and lead prompt engineer of Enigmatica, shares, "LinkedIn easily brings me the most inbound business. A majority of the companies that reach out tend to be fairly big as well." The platform's professional focus makes it ideal for building B2B connections and a personal brand.
Executive coach Gary Crotaz, said, "Virtually everything comes from network and recommendations, but I think personal brand is critical to being top of mind when an opportunity arises, and for that LinkedIn (and LinkedIn newsletter) is by far the most powerful tool for revenue generation." Don't skip over this platform as a coach in 2024.
Email marketing is still a powerful tool for nurturing leads and converting them into clients. Julia Bramble emphasizes its effectiveness, stating, "Email by far is my best marketing channel. I've shared a variety of free downloads over the years that have encouraged people to join my email list."
Bramble continues, "I keep in touch regularly. Usually I send a weekly email sharing valuable how-tos or tips relating to social media and digital marketing for small businesses, ensuring my clients stay engaged and informed."
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