In China, there's this idea of a "super app" that combines multiple services into one platform. These super apps allow you to chat, shop, pay your bills, book appointments and more - without ever needing to switch apps. This integration enhances convenience and user experience, unlike U.S. platforms where the shopping journey is fragmented, leading to frustration and abandoned carts.
Super apps also double as customer relationship management (CRM) tools, where sellers create dedicated group chats to engage with customers, promote their products and take orders. This direct, real-time communication fosters a sense of community between customers and brands, prompting user retention and repeat business.
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