The Covid-19 pandemic has shifted online shopping from being a convenient option to a necessity for many consumers. In the U.S., e-commerce sales increased from 11.1% of total retail sales in 2019 to 15.6% in 2023, with expectations for further growth. A recent analysis by Public Desire explored the countries most engaged with online shopping, revealing significant influences from social media platforms like TikTok. The study concludes that social media integration and mobile payment capabilities are crucial in predicting online shopping behaviors, often more so than traditional economic indicators.
The future of e-commerce is being shaped by the integration of social media and mobile payments. A country's digital payment infrastructure predicts online shopping engagement better than its economic status.
We're seeing this especially in social commerce, where consumers spend considerable time browsing and engaging with shopping content as part of their daily social media routine.
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