Text marketing firm Take Blip secures backing from SoftBank, Microsoft | TechCrunch
Briefly

According to one survey, two-thirds of consumers say they'd switch to a company that offered texting as a contact option.
We've shown brands that social and conversational networks are much more than just communication channels; they are operational systems capable of engaging, selling, and delivering customer support with remarkable results.
Using Blip's platform, brands can implement a feedback loop that ensures each new interaction with customers will get better in the future.
Take Blip helps companies set up AI-powered bots to answer questions and transfer customers to human reps for more complicated requests.
Read at TechCrunch
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