Teleflora's 'The Power of Wishes' topped DAIVID's Christmas ad chart with 57.1% predicted positive response, enriching the emotional landscape of holiday advertising.
Ian Forrester said, 'The festive period is an emotional time for many people... Rightfully topping our chart is Teleflora's magical spot. The ad is almost five times sadder than the average ad.'
The ad from Erste Group celebrates the true story of the Christmas carol 'Silent Night', reflecting the power of storytelling in emotional engagement.
John Lewis' 'The Gifting Hour' is now their most engaging Xmas ad in six years, showcasing the evolution of effective emotional narrative in advertising.
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