"The 'Lexus RC Real-Time Build' campaign received the 'Best Use of Social' award for its innovative approach, utilizing Facebook Live to engage auto enthusiasts in real-time customization of the Lexus RC."
"During a live 10-hour broadcast, Lexus fans participated by voting online for modifications to the RC, showcasing a unique method of audience engagement that had not been previously executed."
Team One is a brand specialist agency focused on premium, luxury, and aspirational brands. The agency aims to elevate brands to an aspirational status, justifying their premium pricing through remarkable ideas that enhance media effectiveness. Their expertise is informed by a six-year study on affluent consumers, identifying five key behavioral traits. The Legacy Lab division assists brands in navigating modern legacy challenges. Team One operates from six North American offices and is a division of Saatchi & Saatchi North America, part of Publicis Groupe.
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