Kris from Target is designed to help shoppers navigate the busy holiday season, combining joy with practical assistance for a stress-free experience.
In response to consumer feedback, Target aims to bridge the gap between holiday joy and the transactional nature of shopping, making it a festive experience.
Two unique holiday campaigns are running: 'Kris from Target' focuses on product highlights and assisting customers, while 'Happier Holidays' builds emotional brand connections.
Kris characterizes traits of joy, helpfulness, and optimism, aligned with Target's mission to deliver not just products, but a joyful shopping experience.
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