The Super Bowl is the premier advertising event, with national TV commercials costing around $8 million. However, brands are encouraged to capitalize on the event's buzz inexpensively by pursuing local ad buys and engaging audiences that typically don't watch the game. Strategies include targeting viewers through alternative programming like the Puppy Bowl and utilizing platforms like Tubi for local ads. The changing demographics of Super Bowl viewers, particularly the rise in female audiences, also presents brands with unique opportunities for authentic engagement.
The Super Bowl remains the most expensive and high-profile advertising event, costing upwards of $8 million for national TV spots, but brands can leverage buzz affordably.
More than half of U.S. households don't tune in to the Super Bowl, presenting an opportunity for brands to engage overlooked audiences through alternative programming.
Local advertising during the game is a cost-effective strategy for brands, offering visibility at a fraction of the price of national ads.
As demographics shift, such as increased female viewership, brands can strategically connect with new audiences, exemplifying the moment's potential.
#super-bowl-advertising #marketing-strategies #local-ads #audience-engagement #alternative-programming
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