"2024 was a year where we, as a brand, got more in touch with who we are more than ever before. The soul of the brand is really made up of our fans. We focused a lot on finding ways to celebrate and elevate the fandom that exists across America."
"We've reached two times more consumers than ever before and we've been talked about five times more than last year. This uptick is proof of our innovative marketing strategies and resonating campaigns that keep our community engaged."
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