'It taught me the mechanics of how business worked, how marketing is a tool and a discipline that can drive business growth,' he said.
When he first started, the social team would knock on his door and suggest new recipes based on social media feedback, like putting Doritos in a Mexican Pizza. 'And we'd say, 'that's a great idea', let's go into the kitchen and see if that tastes good.' [That open structure] keeps the teams connected.'
'There's a holy trinity between the PR, social and media team at Taco Bell. That's where the magic really happens.'
His first few years with the business helped him understand how to create products, which was important because 'products are the connection point to the customer,' Montgomery said.
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