This year's Modern Retail Awards winners exemplify the dynamic evolution of modern brands, showcasing strategies rooted in community engagement, bold storytelling and innovation.
Supergoop's Protec(tint) Daily SPF Tint campaign set a new standard in the beauty industry, proving SPF can seamlessly integrate into daily color cosmetics without compromising performance or style.
Carhartt and January Digital’s holiday campaign on Snapchat utilized AR technology to create a gamified, interactive shopping experience that reached millions of users and enhanced brand interaction.
The campaigns from this year's honorees reflect a commitment to authenticity and relatability, deepening customer loyalty through humor, compelling narratives, and experiential marketing.
#modern-retail-awards #brand-innovation #community-engagement #e-commerce-strategies #beauty-industry
Collection
[
|
...
]