Substack's recommendation network drives 50% of all subscriptions and 30% of paid subscriptions, making a compelling case for writers to join the platform.
Despite losing some high-profile creators, Substack retains dominance among media elites and political enthusiasts, attracting top journalists from major outlets.
The company is pivoting from a pure journalism platform to a broader payment system for creators, hoping to expand its audience beyond traditional text.
With over a million new paid subscribers in the last year, Substack's focus remains on news content while trying to diversify its creator base.
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