Substack is spending $20 million to court TikTokers
Briefly

Substack has announced a $20 million "creator accelerator fund" aimed at attracting content creators dissatisfied with traditional platforms like TikTok. The fund promises creators financial support and strategic guidance to help them transition to Substack, which is repositioning itself as a home for creators. While the initiative reflects a desire for creators to have more control over their work, critics caution that the platform's shifting priorities may undermine its promise of stability and ownership.
We established this fund because we've seen creators who specialize in video, audio, and text expand their audience, revenue, and influence on Substack.
On Substack, creators can build their own home on the internet: one where creators own their work and their audience.
Creators focusing on Substack are also subject to ebbs and flows depending on what the company is prioritizing.
Substack's initial stated mission of giving more freedom to independent writers is fading.
Read at The Verge
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