The new live video feature on Substack aims to enhance real-time engagement for creators, allowing them to connect directly with their audiences.
Creators can invite other members to join live broadcasts, but currently, only iOS users can send out invitations, creating a limitation for Android users.
While Substack plans to roll out the video feature to all users, there’s skepticism regarding its adoption, as video may not align with newsletter creator routines.
Substack's push to attract video content creators suggests an effort to expand its offerings, even as video presents a challenge to its traditional email format.
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