Studio71 is pioneering a shift in podcast advertising through advanced audience-level targeting, moving from traditional show-focused campaigns to broader brand partnerships. The network launched comprehensive campaigns across multiple shows, such as 'Bald and the Beautiful' and 'Past Gas', reaching significant demographics effectively. In 2024, Studio71 saw a remarkable 48% increase in Spotify listenership, highlighting its scalable content delivery across audio and video platforms. This strategy enhances brand recognition, as evidenced by Nielsen's data showing podcast ads significantly boost brand awareness and engagement.
Audience-level targeting is transforming our advertising strategy, moving beyond per-show campaigns to provide deeper insights and measurable impact across multiple podcasts.
These awareness campaigns open up a new category of advertising for our podcast, like Bald and The Beautiful, Past Gas, and Juicy Scoop.
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